Ashwini Digital

Why I have chosen Digital Marketing after completing my B.Tech

Share on facebook
Share on google
Share on twitter
Share on linkedin



Yes, you heard it right Digital Marketing after B.Tech.

Sounds weird, isn’t it?

Not really!

But that’s true I have completed my B.Tech graduation and later I have switched into Digital Marketing. Most of the students join engineering in India, but now as the trend changes, Digital Marketing is taking the craze and is expanding all around.

What is Digital Marketing?


Digital Marketing is the process of reaching your target customers in a more effective and precise way through various digital channels to attract, engage and convert them.

Skills Required to Become a Digital Marketing Expert

Digital marketing is a career that mainly has competency in skills like analytics, competency with technology, and strategy. The top skills required by anyone to become a Digital Marketing expert are:

  • Data Analysis
  • Content Creation
  • Search Engine Optimization(SEO) and Search Engine Management(SEM)
  • Customer Relationship Management(CRM)
  • Communication skills
  • Social Media
  • Basic design skills

My Journey towards Digital Marketing

Since I have my B. Tech degree no one including myself imagined something about Digital marketing. I always wanted to become a Software engineer but my job experience gave me the clarity that “No! This is not what I wanted to do”. I resigned from my job and started exploring different career opportunities where I could find some interest. And one day I landed up in an advertisement related to digital marketing and that made me click on the advertisement and open it, who knows that was the first step towards Digital Marketing.

And then it all happened!!!

That advertisement made me sit and think about Digital Marketing. Definitely, It was never in my mind though so I was having a question of doubt in my mind. And you already know there will be people who will always discourage you in your journey, the same thing happened to me. People started questioning “ Why are you ruining your career by making a career switch now that too to Digital Marketing after completing your B.Tech?” “Why Digital Marketing after B.Tech which is not at all related to your education?” and many like this. But somewhere my intuition was saying “Chaloo let’s give it a try!!”

And then I didn’t stop myself from enrolling in the Digital Marketing course.

Top reasons for Engineering students to do Digital Marketing

There are many reasons to choose Digital Marketing but I would like to specify some of the reasons mainly for engineering students to choose Digital Marketing after Graduation.

Let’s explore those reasons:

1. You Can Have Healthy Work-Life Balance

The biggest advantage of becoming a Digital Marketer is you can work from any corner of the world with just a laptop and the internet so that you can enjoy traveling as well as work. Digital marketers can be location-independent. This can indirectly reduce stress while working happily.

2. Add an Additional Skill to your Profile

Digital Marketing can also be an add-on skill to your career. It is not about selling products and services but much more than that. You can also pursue a Digital Marketing course while studying for your graduation also.

3. You Can Be More Innovative & Creative

Many engineers think logically, they like to explore, research, create, experiment, and innovate new things. Digital Marketing can be the best platform for people who want to explore their innovative and creative skills. Being creative is an important aspect expected from Digital Marketer.

4. You Can Have Multiple Sources of Income

Digital Marketers can have a full-time job and also can work as a freelancer. Digital Marketing creates many opportunities for people to have different sources of income.

5. You Can Enhance Analytical and Problem-Solving Skills

If you love creative and innovative problem-solving skills and like to play with data then Digital Marketer job is right for you. Digital Marketer’s role and responsibility are to develop strong, innovative, and unique digital marketing strategies using PPC, SEO, SEM, and other techniques to gain traffic on the company website and increase awareness of the company’s products or services. So Engineers can find this career helpful since they already try to enhance these skills in engineering.

6. You Can Have a Respectable Career option

Learning Digital Marketing can be one of your best decisions. People always want to love what they do and also want to feel proud of their work. Digital Marketing can help you build your lifestyle the way you want it to be.

7. You Can Get a Good Salary

Digital Marketing can open up many opportunities to you and you will never regret learning Digital Marketing. The average digital marketing salary ranges from ₹3,00,000 to ₹12,00,000 per annum in India. As per your experience, your salary increases and it will be one of the best career options you can ever choose.

8. It Helps Grow Your Idea

Nowadays every new business idea is to help solve some existing problem. The internet is again an unexplored market, and there are still a lot of things to create where we have just started it. Marketing is the backbone of any business to generate sales of products or services. Digital Marketing cannot be ignored in this fast-growing technological world. So engineers who are planning to start their business or freelancing in the future must definitely have an idea of Digital Marketing.

9. You Will Never Be Unemployed

Unemployment is not a new concept for people in India. Every year, thousands of engineers are getting graduated and are facing unemployment, leading to people showing interest in different fields other than engineering. Digital Marketing is a boon now and everyone who has a passion, creativity, innovation, and is ready to work hard has ample of opportunities to work here.

10. You Can Find Jobs Around the globe


Digital Marketing as a job can help you work across the globe. As per your experience and professionalism companies across the globe will show interest to hire you. Digital marketing can help you find your job from all the corners of the world as it has no boundaries.


By this, I would like to conclude that no matter what your educational background is, If you are interested in Digital Marketing and want to innovate and enhance your creative skills please go ahead and learn, you will never regret it.

Even you can learn Digital Marketing from the Certified Experts and my suggestion would be to join one of the best Academy i.e Digital Ready which offers practical digital marketing training using a systematic approach providing both online and offline classes. Don’t think twice and just enroll yourself with Digital Ready and thank me later.


  1. https://www.edupristine.com/blog/engineering-to-digital-marketing
  2. https://www.digitalakash.in/top-10-reasons-for-engineering-students-to-do-digital-marketing/
  3. https://www.digitalvidya.com/blog/digital-marketing-for-engineers/