1. Identifying and reaching target customers.
  2. Showcase product and services.
  3. Convince to purchase.
  4. Keep the customers loyal.
  5. Reaching business objectives.
  6. Reduce spending and increase efficiency.

There two types marketing tradition marketing and digital marketing.

What is Traditional Marketing?

Traditional marketing is a rather broad category that incorporates many forms of advertising and marketing. It’s the most recognizable type of marketing, encompassing the advertisements that we see and hear every day. Most traditional marketing strategies fall under one of four categories: print, broadcast, direct mail, and telephone. 

What is Digital Marketing?

Delivering the right message to the right people at the right time and the right place with help of digital channels.

Digital marketing is a process of reaching customers by showing the product and its details or features through various digital channels make them engage, attract and convert.

Activities

  • Analyse client marketing requirements
  • Identifying right channels
  • Right budget/planning
  • Generate and distribute content
  • Manage conversations
  • Optimize content for discover-ability
  • Use online advertising to reach
  • Use analytics to improve outcomes

Companies used to publish there products based on traditional marketing strategy . There are so many limitations major one was not able reach target customer. When internet is ruling the world digital marketing came in to picture because through digital marketing able to target customer and showed immense results on sales. Every company and organisation shifted to digital marketing.

To make career in digital marketing , One should have knowlege about all the topics mentioned below.

  1. DM Fundamentals 
  2. Website creation and e-commerce
  3. SEO
  4. Online marketing
  5. Social media marketing
  6. Content marketing
  7. YouTube marketing
  8. Influencer marketing
  9. Marketing automation 
  10.  Google analytics

Branding plays crucial role in digital marketing. As it make customers to believe and trust in that product .

What is Branding?

The promotion of a particular product or company by means of advertising and distinctive design to attract customers. This plays an important role in selling products.
There are well known companies. It made people choose their product  and the kind of impact created among the customers.

Brand such as:

Apple

Thumbs Up

Nike

Insurance company

Every marketing involves certain steps. Those are :

  • Awareness
  • research
  • Familiarity
  • Consideration
  • Purchase
  • Post purchase

Required qualities to become Digital marketer

  • Curiosity
  • Passion
  • Result orientedness
  • Research
  • Writing
  • Presentation
  • Conversation

Who needs digital marketing?

All individuals and businesses who want to market their products and services.

There is a four step process to execute digital marketing strategy

  • Define
  • Create
  • Attract
  • convert

How to start career in digital marketing